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Promotion and Smart SEO

Smart SEO website promotion includes a broad range of different activities of Internet Marketing. To promote your website effectively, it’s important to understand the sources where your customers come from.

According to the latest statistics, a majority of your target audience (41,97%) visits your website trough direct links. That means they entered your website directly to their browsers. That happens because they knew it already or saw it on a business card, in a catalogue, magazine or elsewhere. The second largest part of your target audience finds your website through the search. 28.68% of people enter the keywords to the searchand find what they need. If you want to win their attention, your website has to be at least on the first page of the search result. Ideally in the top 5! SEO and website promotion will make search engines place your website on top.

And finally, 23,29% of people find your site through referrals or through links that are distributed in ads, posts, publications, articles, etc. all over the Internet. That’s precisely the purpose of website promotional, which aims to distribute the links on the Web. The links should be in the most attractive and efficient manner, and set importantly in the right places.

The rest of the channels are interconnected with one another and include direct links to the website. They are part of the website promotion plan.

Another note for consideration. This statistics includes both – new and existing traffic. However, my experience shows that 80% of your target audience will find you through the search. 75% of them will be entirely new visitors.

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